Columbia manufactures all kinds of excellent quality clothing and products designed for outdoor wear. I especially appreciate their colder weather items like jackets and coats. I didn't know they had thongs until I saw this one! The leather is of excellent quality and I really appreciate the strength of the buckle. Her branding is also embossed on the belt which is a nice touch. Everything is made to measure and very durable. Definitely something built to last, which seems rare. :)