I like that it has its own website and logo; which makes our branding look more professional. It's simple to use but not too easy. The layout of some pages are difficult for me as a non-designer to understand. When we first started using this program we had no idea what was going on or how things were supposed to work. But once we got used to it they explained everything very well. There aren't many programs out there where you can build your own brand from scratch without having any previous graphic design knowledge. This one does exactly that! They also help you edit all of your images so if you're missing anything important (like an image) then they will add them for free. We have been able to create our new business card online through their program!