I researched Fanola for several weeks before making this purchase. I looked at many YouTube reviews to find the best purple shampoo. The fanola was definitely the best I've tasted. I'm naturally blonde, but I've been dying my hair since I was 13. I love going from red to blonde which is one of the hardest things to do as redheads really like to stick with blonde. Hair. (You would think I would learn lol!) I got a whole bunch of highlights this February to try and get as much red out of my hair as possible. Even though it made me blonde, I still had a lot of warm undertones and red spots. The Fanola took practically all yellow tones out of my hair. There are also some warm ginger bits, but I figured they might be. (I plan on cutting out the orange to see if that helps.) I left the shampoo in for about 3 minutes and the mask for about 5 minutes (I was afraid it would thin my hair). But it turned out much better than expected! I'm going to experiment with leaving it on longer to see if it helps this extremely red hair. Definitely worth the money. Smells good, reminds me of pixie sticks. Doesn't dry out hair like some purple shampoos and conditioners.
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