I like that it's easy to use, even if you're not very tech savvy; however there are some things which can be improved upon such as having more in depth options for customizing your ads without needing any coding skills or knowledge of HTML at all (which would enable me to do so). If anything else comes up with this software then please let us know! We've been using them since they were called "CMS" back when we still used WordPress - now renamed but basically doing exactly what these guys have done themselves by creating their own system from scratch!!