I love how it integrates with Shopify, allowing me all of my products in one place! This has made things so much easier for myself as well (and our clients).
It's very easy - no learning curve needed at this point if you have any knowledge whatsoever about computers/technology. Everything comes out just fine when adding new items or editing existing ones within these settings. We've been able to add more inventory into different categories without having to create additional accounts & pages through other systems we use such as PayPal payments from customers.