See before/after photos - this is the result after two applications, approx. 2 hours each. He did a really good job of neutralizing without toning, looks like a snowy platinum blonde. In the previous photo, my hair was dyed with Loreal 9.5A, giving it a copper-yellow shade. I was really impressed with Virgin Snow, I used it many years ago (about 15 years ago) and the formula was different and it didn't work. The new version is amazing. I'm so glad I don't have to use chemical based toners or because my blonde stays vibrant! (For the background, my natural color is almost black, and I lighten it to level 9/light yellow). I use John Freida Violet Crush Shampoo/Conditioner every few washes.
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