I bought this product to see if activated charcoal could whiten my teeth, but I didn't want to give up fluoride because toothpaste has some associated benefits. I've been using it for about 2 weeks now and I'm seeing a daily improvement in the whiteness of my teeth. I'm a regular coffee drinker and this toothpaste got rid of almost all surface stains. I would recommend that you purchase a softer toothbrush before using this product as it can feel a bit abrasive when using a hard brush. But it has made brushing my teeth one of my favorite things to do during the day. It tastes great and is not sweet at all. I would like to buy again!
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