I like how easy it was for us as an agency, or even our clients (we are not just their marketing partner but also one of many vendors they use) to get started with this toolset; we can see exactly where there need be improvement in terms of client service - very good! We have used several other platforms throughout my career that were difficult at best, if you will pardon me from being too negative about them here. The ease-of-use makes what would otherwise seem complicated into something so simple anyone could do without any training whatsoever.
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