One of our goals is having real-time access to all user activity data, regardless where it takes place or what device they use it from. The integration with Salesforce has been so easy that we don't even need an Integration Engineer anymore - only one person within our organization needs to know how it works! It's always in development mode which makes changes difficult to make sometimes but I can say for now this hasn't really affected us negatively. If there are any improvements to be made then I would like to see more native integrations between tools instead of relying entirely on 3rd party providers. We're helping businesses around the world drive engagement through their APIs as well as provide insights into consumer app behaviour such as churn.