I like how it can help you find relevant keywords for your site, which are useful in content creation and optimization of web pages. It's also helpful with link building. The platform itself could use some improvements - sometimes there are issues when trying to upload files or make changes to existing items. There may be better options out there but this one has been good so far! We have had success using Linklifting as an automated tool to boost our rankings, which we otherwise would not have done without human input. In addition, we've seen positive results from creating links through their services.