Approx I have to do one of those YouTube videos for this product. I thought it wouldn't look good on my blonde. I found this quick light tone or even lighter for your blondes. I'm a blonde cool blonde, have used Wella etc, this product is a must have for you blonde people. It's easy and everyone complimented me on my blonde hair. I believe you must have a blonde to use it. It works better and longer than the purple shampoo and for me who has hair that tends to stick (porous ends) you can't tell the toner color through Wella etc. Great for me - my hair looked better than regular toner. The problem is that it's semi-permanent - it lasts longer than the same unboosted color I tried after using this product. Buying strengthened gives a softer blonde. And longer blonde. On your blonde don't worry about the color of the virgin snow they show you. It will turn your brassy, yellow, bleached or just touch-up color into a beautiful blonde. I was shocked, surprised, and that's really what I want to carry with me at all times. Need a touch or a light tone. Also gentle on the hair - I don't understand why there are so few videos on YouTube on this subject. I assume people are thinking of insane brands for pink purples and not light colors or toners. I bought this because I didn't have time to meet Sally and Amazon had it and I'm so glad I found it. I will still use a good long lasting toner but will keep it just in case. Warning. I tried it with an unreinforced snow cover. Everything is OK. Just not for long.
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