The platform is easy for our team as we are able use it without knowledge in data science or analytics experience! We also have support if needed with training which makes things easier when you're still learning how everything works together but not overwhelmed by too much content that can confuse your brain at first time trying out something different than what has been used before - so far nothing I dislike about this software/platform however their customer service could be better sometimes they seem slow responding especially during holidays etc where there's less people working here :). Tracking leads & sales pipeline using google sheets (easy way), connecting Google Sheets directly into CRM Salesforce (also very useful).