The very second the interior pouch is broken - via squeezing through the exterior bag - the ice pack turns VERY cold. Happens instantaneously - this is an instant cold pack.Wasn't sure at first how to activate - instructions are clear on the back but I felt pressing so hard on the interior pouch would also damage the outer bag. No worries about that - the exterior bag is durable, only the interior pouch broke and set in motion the cold activation.Perfect for travel first aid kit, camping, sports events, day trips, keep in vehicle/boat/RV - anywhere an ice pack may be needed away from home. Also good to have on hand a home - instantly cold and ease of use.Stays cold for a long time.
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