I like how easy it is for users of all ages, abilities & backgrounds - from kids in K through college students! It's fun but also very effective at getting people engaged with your brand/product while they're using their devices (mobile phones). The only thing about this platform i don't love so far has been having too many ads throughout my experience as an end user which can be annoying when you've got other things going on during work hours etc...but once again if we are talking engagement vs distraction then its not such bad news overall since our customers LOVE what happens after someone uses one of these apps!! Great way to keep them coming back over time by engaging via game mechanics rather than just relying upon traditional advertising methods alone :).