The tool is very intuitive to use for both new users as well experienced ones. It has all of your CRM data that you need at one place so it makes managing multiple tools much easier! I wish we could create more advanced rules with our campaigns but they are working towards adding this feature soon. We love how easy it was to get started using big picture once training had been provided by their team member who also helped set up my profile within BPG (Big Picture) during onboard process. This saved us time because now instead of having two different systems setup each day or week when sending out emails for leads/opportunities; only 1 system needed upkeep which made life simpler since there were less things to do every single morning before going into work everyday.