Chartmetric's ability to provide music data at the micro level of a single artist, label, or team was the reason we utilized the platform. I dislike that the interface is a bit clunky to use and understand for the layperson. I have also not found any direct benefits of Chartmetric. I would be so hard to quantify because most of my time spent is in the back end and data collection. I am still in need of understanding how to use the platform but I am always open to learning new things. The only reason I can give myself is my own laziness. The data provided by Chartmetric allowed me to measure the reach of my various social media channels and give an informed and transparent decision about which one to prioritize. The UI is extremely easy for me (non-techie) user to use with no training required at all! It's also great that I don't have to pay anything extra - it just works out of the box without any additional costs or commitments. There are some minor things which could be improved, like having more categories in each section but nothing major here either. Very useful tool to check your current social media presence against other competitors and see how you're doing compared to them.