It is very easy to use for anyone who knows how to work with ads. The platform has many features such as bid management, reporting, and even a robust SDK. With so much power at your fingertips, it can be overwhelming! There is also a lot of room for improvement. I would love to see more tools created specifically for advertisers. For example, one that allows you to create custom campaigns or ad groups directly from an excel file. Also, there should be more ways to add new channels. Currently, only the most popular ones are available. There is nothing I dislike about this product. It does exactly what I need it to do. If you're looking for a programmatic ad trading solution, this is a great choice. We needed an ad trading platform that was simple enough for everyone in the organization to understand. We've been able to get all of our needs met with Kritter.