I like that it allows me quick access when needed, no more looking through emails or searching my inbox! The software can seem very clunky at times but with some time you get used too how its made so easy once set up properly (which takes only about 5 minutes!). Its pretty cheap compared what other programs are out there which do this same thing! If price isn't an issue then go ahead & try before u buy - we haven't had any issues yet from not doing our due diligence first!! We have been able to pull all types of information straight into one place by using signatures. It has allowed us streamline many tasks previously done manually such creating lists/subscribers etc.