Review on 🌹 Alteya Organic Bulgarian Rose Lip Balm - USDA Certified, 0.16 Oz/ 4.5 g by Danny Trapanese

If I had to review the former Alteya Rose Lip Balm I would give it 5 stars. However, this is their new formula and not the same at all. The old formulation has remained really great. I was able to apply it before bed and when I woke up it was still on me and my dry lips were soft and even felt plumper. This new formula is much thinner, not as intense, and I have to reapply it FREQUENTLY. It moisturizes dry lips but definitely not as well as the previous formula. And yet, I saw and the ingredients are really different. I'm so sad about this. Why do companies do this? Please, Althea, bring back the old formula. It was great! It's just average at best. :(