I really like that it has helped me with all my SEO needs in one place! It is very helpful for finding keywords, as well as generating ideas about what content will get more views/traffic from search engines (Google). The product could be better if they added some features or functions outside of just keyword research - but this doesn't bother us too much because we are able use other tools for those things already anyway so no big loss there :) We've used their products since 2012 when our team was researching topics before writing blog posts / creating articles etc., which meant searching through many different sources at once including Google searches themselves via google webmaster tool plus others such as Wordstream's free wordlists; findbetterquestions' paid versions have been great additions allowing you access across multiple platforms without having to go back & forth between them each time!