I like that it's easy to get started, but also has advanced features for more sophisticated use cases (ease of creating segments). The UI could be better - there are lots if steps in each function which makes things confusing at times! Great tool when you're just getting into targeting users with retargeting ads or building up your audience list from scratch before diving deeper down one particular conversion funnel/pathway using Apsosense as well! Very useful way once people have been through an initial onboard process where they've added their contact details etc., then can start working away by sending them targeted relevant messages via various channels such as email marketing campaigns / content upgrades ets.