Consider it the "best mousetrap" in the belt industry. I expect this type of strap will become standard in the near future instead of straps with holding holes. on site. I've always had trouble finding the right belt because I have a 33 inch waist. Traditional belts only come in even sizes, which means one of them has always been either too short or too big. It fixes that problem with an absolutely brilliant design! This is a high quality belt at a very reasonable price.