The ease of use for creating campaigns that are highly engaging to our target market! Also have their support team available at all times via chat/email if needed (which I find refreshing).
There isn't anything about this tool as far as benefits go but it's definitely worth checking out - they're really good people who care deeply about what we do here @ designory & love helping us grow in ways which make sense from an ROI perspective too :) We've been able to create more targeted ads using data pulled straight into Google Analytics so now when someone visits one page within my site or clicks through directly to another website then those actions can be tracked back over time by campaign type etc. This has helped me see how effective certain ad types were compared against others without having to manually add tracking code onto each individual landing webpage.