I am totally impressed with the IsOight leather keychain! The solid brass horseshoe D-ring and key ring add a touch of sophistication to an ordinary accessory. Vegetable tanned leather also gives it a unique rustic charm that any man or woman will appreciate. And let's be honest, who doesn't love the smell of real leather? The brown color complements any style and the overall quality of this keychain is top notch. Highly recommend as a gift or for yourself.