Kinetik has developed a suite of tools to track customer interactions, including the ability to create "dashboards" that can display key metrics such as call volume, sales leads, new products, etc. These dashboards are accessible from any web browser, allowing users to view real-time reports without having to log into the application itself. The dashboard software allows for quick and easy navigation between different reports, as well as exporting the results to other applications. Kinetic's product is very good at helping companies understand how they're doing (or not) in comparison to similar organizations within the industry or against competitors. Their dashboards make it easy to see if your marketing efforts are producing revenue versus just churning traffic/leads.