This toothpaste is expensive but it seems very good. It has a more subdued taste and smell than my regular Colgate Baking Soda Toothpaste. That means my mouth isn't as fresh, but it also means I don't smell like toothpaste. I worry about toothpaste because of the inconsistency between the label and the way it's marketed. According to Revain's site, "It prevents tooth decay and relieves hypersensitivity sensitivity... The active ingredients are fluoride and sodium triphosphate." According to the box and tube, the active ingredient is sodium fluoride, but penate triphosphate triphosphate shows up among the ingredients. I suspect this means that the FDA does not recognize pentasodium triphosphate as an active ingredient. This does not necessarily mean that this is not the case. The FDA is slow to test and approve ingredients. The Revain page also states that pentasodium triphosphate "prevents plaque buildup on teeth." In other words, it's for plaque. So which ingredient "reduces hypersensitivity”? I think it's fluoride. Toothpaste with a high concentration of fluoride is sold for hypersensitivity. But it's 0.4% sodium fluoride. This toothpaste has 0.24%. It's a little more than my regular Colgate toothpaste, but it's the same as my Golgate Enamel Health OTC toothpaste. The latter also contains 5% potassium nitrate for "anti-sensitivity". So which ingredient in this toothpaste is responsible for desensitization? Maybe it's sodium petaphosphate, but since it hasn't been proven effective, shouldn't it be advertised? It is listed as an inactive ingredient in Sensodyne. I use desensitizing toothpaste occasionally and this is not one of those times. So I can't say if it's effective for desensitization.
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