This initially seemed a bit dark but it actually lightened a bit after application. I've never seen a foundation do this before but it ended up light enough to match my fair skin (Cloud in TooFaced foundation, I'm lighter skinned than "TheTayla" on youtube but not the fairest), it's also easy to apply with my fingers. The only downside is that it looks quite matte on my normal to dry skin, I usually try to moisturize well before wearing this. Even so after a little while it looks like I'm wearing powder. If you have dry skin this might not be the best choice for you, this is definitely not a dewy look regardless
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