In the pictures it looks matte but with shine. If you are very picky you might be a little disappointed. Otherwise the quality seems very good. It's thin so the wheel doesn't feel bulky like cloth covers. It feels good in the hand and does not slip on the steering wheel. It's silicone, so it burns in the sun and freezes in the cold to a greater extent than just a mere steering wheel. Very easy to put on. It stretches and then conforms snugly to the wheel. I have a 2017 Hyundai Tucson with a standard size steering wheel. In the photos you can see that its texture is very similar to my real steering wheel. In general I am satisfied, but I would like it if it did not have a shine.
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