The ability to search for keywords that are relevant in your industry is amazing! It also allows you get an idea of what people might be looking up when they googlesomething similar or related as well which helps us understand how we can best serve them - this makes my job so much easier because I don't haveto waste time creating content if it's not going where clients want me too!! There areno downsides at all really but maybe more training would help? Wouldbe great just like any other tool out there though.- being able toproduce new leads through Google keyword searches instead orof sending email blasts via mailchimp etc.