The name Genuxury is embossed at the end of the belt for visibility when worn. But. gotta admit. I didn't even notice it for THREE WEEKS. The inscription is not circled or anything like that. Simply stamped in black on black. I was very upset when I finally noticed. Even got a little angry. But I haven't noticed it in weeks, so it's hard to get upset about it. I wouldn't buy the belt again if I knew it was there, but I have no intention of returning it either. 1 star deduction for that. Durability seems no less than any belt of this type made by Eastern manufacturers. I have about a year before they crack too hard. Fur. Expect $15 a year.