The software is flexible, user-friendly interface makes it easy even without technical knowledge required in other softwares like Sabre or Amadeus! You can create your own views of price comparison which are really helpful when comparing several providers at once instead having too many tabs open with different sources all over the place! I would say that you need some level of IT expertise because not everyone will be able understand how this works best but if they have basic understanding then surely no problem.
We used ATS as our preferred provider so we were looking into ways where data could come from multiple platforms such as web sites etc. This made things easier since there weren't any issues around connecting directly via API feeds between 3rd party systems & ours.