The UI is very easy for our users who do not have technical skills or knowledge about email marketing campaigns which makes them more productive in their daily job flow without any issues as well! I like that we can easily edit templates from within this tool instead creating new ones every time - it saves us tons of work so far!! Honestly at first i was skeptical because there are quite many tools available out here but honestly its worth trying if you want your customers engaged through better communication process then try using Mailplay ground today!! We're able improve customer service experience & make sales funnel smarter than ever before!