This toothpaste was a pleasant surprise! I had to switch to a fluoride-free toothpaste against my will and spent a while searching and reading so many reviews until I found this one. I LOVE coconut so this really appealed to me. I've been using this toothpaste for over 2 weeks now and have noticed the following: 1. It comes out thick from the tube but don't take it by surprise. A small drop makes a big difference.2. It has a good amount of lather when brushing, but not excessively.3. Good taste!4. Great for my sensitive teeth! 5. My teeth now literally TALK when I brush them. They feel so clean.6. BRIGHTENING. I was very surprised as I hadn't specifically looked for it at the time as whitening usually equates to toothache for me, but it was a very, very pleasant surprise! :) Overall - for the price it's really worth a try and with so little lasting so long I have a feeling this bottle of toothpaste will last as long as a big ol' bottle of regular toothpaste.
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