I love how easy it is for me to use this product. It's intuitive! The drag & drop feature makes creating new tables super simple. You can even add formulas/functions which make your data more user friendly when you're analyzing it later. Sometimes there are quirks with formatting or the way things look but those issues aren't too difficult to fix if you know what you're doing. This isn't perfect by any means (and neither was my previous job), but it works really well as long as you stick to using it correctly. Keeping track of all our customer interactions has been made so much easier since we started using Airtable. Also, being able to easily share information across different users helps keep everyone updated about projects.