It meets all my criteria for what I was looking for: 1. Price - The price is really on par if not better than other brands, but i was attracted to it by premium cotton grade and tagless function. Pima would of course be softer and of higher quality, but the price would also be at least 50% higher. For my needs, I saw no need to spend more for a softness close to that of Pima.2 cotton. comfort. Premium cotton is comfortable, light and soft. It's not heavy and bulky so it can't be worn under other shirts, but thick enough to wear alone. I wore it to work with jeans. The lack of labels also adds to the comfort, and the sleeve cuffs have smooth piping (more comfortable than crew style in my opinion). Please note that this is premium cotton, not Pima cotton.3. Fit is a slimmer fit that fits my height of 5'4" and 125 lbs. Haven't washed it yet but after some shrinking it should fit even better. I don't know how it will hold up after washing. but will be updated if it fails. I expect it to last at least a year. Improvements: 1. I know it's the hanes logo but red on white? It would be nice if the hanes logo was on the 2. It would be nice if this also came in a V-neck, the V-neck looks more appropriate as a standalone shirt (IMO).
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