I was very skeptical about using any toothpaste other than Colgate Total because I knew I had been conditioned to think mint had a 'clean' taste. But I had to try something else as my atopic dermatitis was getting worse and causing dry skin around and on my lips. So I wanted a toothpaste without SLS and without fluoride. This brand has been mentioned several times in various neurodermatitis and neurodermatitis forums. It was different with the lemon flavor, but soon I really liked it. The Red Seal Lemon has a very good pumice texture that cleans my teeth really well. I tried another brand of pure mint (hi) and it doesn't have a very good pumice stone. If Red Seal wasn't so expensive I would have half thrown away the Hello brand to go back to something better, but for $10 a tube I'll finish the Hello brand and then go back to it.
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