I like that it has an easy to use API that can be used with multiple languages such as Ruby/Python or Javascript. It is very flexible in terms of what you are able to do. You also get great support from people who know their stuff really well! Nothing so far but if there was something specific we needed they were quick at getting back to us. We have started using Next Neo for our smart farm application where information about crops, weather and soil conditions etc. is gathered from sensors attached to plants.