I like that its easy to create campaigns, they have many features which is great for analysis of results. They also provide some really good analytics tools as well which helps with reporting. It's not always clear how to use all their features so this could be improved but overall i would say my experience has been very positive so far. Its definitely worth taking advantage of if offered in your organisation! Using tweriod we were able to understand what content our audience was interested in and gain insights into where people interacted with us through social media channels.