I love this toner. I'm tired of using a lot of toners since going super blonde and this one is by far the best in many ways and for many reasons. Toners require a developer which means there will be some damage to the hair, albeit minimal compared to lightening with bleach and the like. There's no need to add extra damage when you can tone very light hair without adding chemicals like developers. Just use it more often and you'll avoid all that extra damage! My hair is even softer after using this product! The best thing about this particular toner is that unlike other toners that remove yellow tones from your hair, Manic Panic "Virgin Snow" never gives your hair that little purple/purple tinge if you have more porous hair in some areas or you don't it longer etc. You always get the perfect white/platinum ash blonde without further toning.
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