The UI is very easy to use, and it's not too technical for non-technical users. It also has some great features like sending emails to people who visit your website. I wish there were more reports available so we could see what traffic sources are converting better than others. If you're looking for something that can help you track all of your web traffic, this is a good option. We have used other tools in the past but they weren't as helpful as Traffic Truffle. We've been able to track our website traffic and improve conversion rates by using this tool. The ease of use, how simple it was to set up and get our first data out. I like that it's a SaaS solution so we don't have to worry about hosting or anything else. It's a great product with an amazing team behind it. Nothing! We've been able to see results almost immediately and are seeing more qualified traffic than we had before.