I like that it is easy for people who are not familiar with SEO or PPC campaigns to use this platform in order to get their business seen by more potential customers online! It's also very user friendly which makes things easier when you're trying to do your own thing without too much help from someone else (like me).
There isn't anything really bad about using JackMortonWorldwide as an advertising tool but there aren't any huge benefits either so if you don't have experience doing these types of advertisements then maybe try another option first before going into something new? The only benefit we've found thus far has been the ease at getting our ads out to many different places across multiple platforms such as Facebook Ads etc..