I think this product works by stimulating blood flow. Upon first application, you will feel a slight tingle, like applying mint to your lips. Smells good. I don't know if my lips are actually fuller based on the measurement, but they definitely LOOK fuller and they also look red despite the product itself appearing colorless. Moisturizes quite well and the effects last a long time, much better than lip balms. It gives the look both natural beauty and a light makeup without lipstick. In general it works great. In full disclosure, I'm being offered a small incentive to do this review. However, all of the above is true.
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