It has helped us create more targeted campaigns by analyzing our customer's buying behavior using real-time data from their social media profiles, thus helping in better targeting of prospects across channels like email/ SMS etc..It requires some technical knowledge so it could be difficult when you are not familiarized well enough about this tool (which I am also learning slowly). We have been able solve problems related to identifying new target customers who were previously unknown or hard time reaching out via phone calls which had no results before we used logiklue!