It can be used by both beginners as well in advanced users, so I would recommend it to everyone interested about shopping cart software for business needs or personal use! - Easy integration with other eCommerce platforms & CMSs.- Free support from dedicated agents if you are unable do figure out your issue yourself (available 24/7). We needed an open source solution that was able integrate easily into our website / applications without having expensive technical resources at hand.(we had none) It's easy to use, has many features, and is very flexible. The customer support is also amazing! I have used it for my e-commerce store and I can say that it was great experience. I would definitely recommend this software to anyone who wants an easy to use platform with many useful features. I am using it for my online store and I can say that it helped me a lot in managing the products and the orders.