The interface was easy for me as an end user with no coding experience at all! I can see my data easily without having any technical knowledge or training required from myself (I am not even sure if it's possible). It takes some time before you get used too but once everything works fine then its great!! Nothing so far has been found wrong by anyone else using this software which makes us feel good about our decision making process being right till now. We are solving problems like how much money we should spend per month towards marketing efforts etc.,.