The ease of use and how well it integrates into our ad server - DSP360 was looking like an expensive option at this time! There's nothing I dislike so far as there are plenty great features including but not limited too; targeting by device type (mobile/desktop), app category/subcategory etc., realtime reporting across all devices / OS types, cross platform compatibility between iOS and Android versions. It would be nice if they could provide some kind of analytics dashboard or maybe even better than other similar products out today? We've been able to target specific groups quickly using different mobile operating systems within one campaign without having multiple campaigns running separately.
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