I love that it's easy to use for both our internal staff and customers, making it very efficient with minimal errors. The reporting is really helpful as well! It would be great if we could customize some of the things within the system (such as adding additional categories) - but this might take more time/resources than what most companies are willing to do. We've been able to keep track of all of our customer data which has made our jobs much easier! Also being able to send out special offers/promotions in real time helps us to continue building relationships with our clients.