I like that it's easy to use, has great templates for different types of campaigns (e-newsletters/email blasts), can be used with various marketing platforms such as MailChimp or ConstantContact etc., allows you set up rules in advance so your team doesn't have too much work when sending out emails every day - just go through them one by one! It would also really help if there was an option where we could see how many people opened our eNewsletter each week instead of having no idea at which point they stopped reading / unsubscribed from future newsletters because their email address is not valid anymore? This will give us more insight about who actually opens what type of newsletter content without going back over previous weeks' data manually after receiving reports only once per month.
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