The way it is easy to use, you can get it done very fast. It has all the features that you need to make an amazing campaign. I like how it saves every single detail so I don't have to worry about losing any of those details again. It's not as simple as some other programs, but it is still super easy to use. All of my campaigns are saved in one place, and I never lose anything. I am using this now to see what works best with my ads. So far, I would say the first two things I try are reach and click rate. This makes it easier to find out which ones will work best.