I have a small problem with this printer and it looks very fit for purpose compared to other printers with lots of flair and style. But if you decide to buy this printer, then you've already made your decision, so I'm giving it no stars. or knock down. What I particularly like about this printer is 1) the print speed is almost instantaneous and instantaneous, with a regular shipping label ejecting a second after it is rewound, and 2) the image quality of the shipping label is crisp, clear and dark. Now that I think about it, if you have a store that has a point of sale system with a barcode scanner and all, the black square utilitarian look of this printer would suit this set perfectly. That's a good thing for that matter, and that you don't need a printer to look stylish when it's actually a store. In my opinion every business these days should have a thermal printer as it saves a lot of money on ink. If you don't often print color charts and photos, there's no reason to use inkjet printers for business printing. This printer is a good choice - I remember going to the UPS store to ship some groceries and their printers looked like this. It's also priced competitively (to me, these models of this size should range from $80 to $150 depending on size and features).
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